F&B Suggestive Selling Course

Typically, most food and beverage servers have an “order taker” mentality and are not knowledgeable about the restaurant’s menu, they simply take orders, deliver food and bring the check. Servers were also not trained to take orders correctly and provide suggestive selling where they can contribute to increase the daily sales and maximise of the restaurant.

When staff have been trained on product knowledge and provide suggestive selling with the correct way, your business will benefit from a higher level of customer satisfaction because of the personalized level of service offered and increase in sales from suggestive selling. However, in order for these increased in sales/profits to be realized, your servers need to be adequately trained on the best way to sell your products.

Therefore, training your staff on product knowledge and suggestive selling should be a key part of your business strategy.

Our 4.5 hours workshop is designed to equip participants with the ability to provide suggestive selling to guests and manage guests’ concerns or objections. Upon completion of the workshop, participants will be able to:

• Recognise thedifferences between suggestive selling and upselling
• Recommend, explain and highlight product offering
• Apply the techniques of upselling and suggestive selling
• Overcome guests’ concerns and objections
• Follow-up and thank the guests.